New Business Win’s
In the Press:
Sonos names 72andsunny Global Creative AOR AdAge
Zillow hires 72andSunny as creative AOR AdAge
72andSunny 2021 AdAge Agency Stand out
Vivid Seats Bets on a Loyalty Program: AdWeek
Amazon is launching a fund for emerging creators on its live radio app, Amp
Visa Global Creative Account Win AdAge
New Business Development Team 2019: Wieden+Kennedy CampaignUS
Wieden + Kennedy Leads COMvergence's 2019 U.S. Creative New Business Barometer AdWeek
Multicultural Strategy
San Diego Wave
Creative Pitch - Together “Somos Greater”
Strategy: Multicultural strategy and research for the San Diego Wave Pitch.
Via LoversNotHaters
VRBO
Juntos Como Nunca (First Latinx brand Campaign)
Strategy: Vrbo came to us to help them reactivate vacation home rentals among Hispanic families after the pandemic. Doing work in both English and Spanish, we accomplished our goal by appealing to and celebrating the "Host at Heart", that person in the family whose favorite part of the vacation is seeing the rest of the family enjoy.
Via LoversNotHaters
Media Planning & Buying
Mueve el Pom Pom - W+K Latinx Affinity Group
This campaign was in collaboration with Ugly Primo, Sapo Music and Zairah. The goal was to drive more Latinx people to the voting booths for the November election. With this campaign I touched various parts of the process including Brainstorm, strategy and was the lead on the media planning and execution. It’s important to mention that the campaign was all pro-bono. The media dollars behind the campaign were acquired after pitching different publishers about the campaign and they giving us a pro-bono campaign. Participating publishers included Remezcla, Vevo, Zefr, Buzzfeed and Vix.
All People Are Tax People - Turbo Tax Brand Campaign
With only one campaign per year that runs for 4 months the amount of planning and buying was quite large. I was in charge of planning + buying our media and heaving up our presence on key dates, like the Super Bowl, Grammys, March Madness and Tax day. We worked with partners like Vevo, Snapchat (2nd position super bowl filter) Google, Buzzfeed, Spotify, Pandora, Zefr and more. I also took the lead for our Latinx media planning and buying, which included partners like Vix, ESPN and Pero Like from Buzzfeed.
I’d Rather Get Paid - Secret Deodorant Brand Campaign
This was one of my favorite campaigns to work on, the campaign was focused on talking about the wage gap between men and women. Yes, you want to empower women, but #theyrathergetpaid. I helped plan and buy the digital plan for this campaign. we worked with a number of publishers including Hulu, YouTube, Refiner29, Snapchat, Tremor video and Vevo to name a few.
Freshies - Secret Deodorant Product Campaign
Freshies was a new product from Secret Deodorant. I helped Plan and Buy the Media for the campaign, we worked with a handful of partners including A+E, ABC, Bustle, Snapchat, CBS, Conde Nast and Ellen to name a few. For social I was able to run ads on Facebook/instagram and Twitter.
Clinical - Secret Deodorant Product Campaign
The Clinical deodorant is Secret’s most popular product. This creative was more of an ongoing campaign. Our task was to continue to drive costumers to continue to buy the product. Our digital plan ran across Ellen, Bloomberg (Newsletter Sponsorship), Forbes, Fox, Freeform, Hulu, The Trade Desk and Youtube to name a few. As part of the ongoing campaign we also ran a separate campaign with micro targets and smart audiences. For social I was able to run ads on Facebook/instagram and Twitter.
Brand and Clinical - Secret Deodorant Canada
The team was also responsible to continue our brand awareness and sales in Canada. For the FY2018 I took the lead on our Canadian digital media plan, which was overseen by my media planner and Directors. A few of the partners we worked with for our Canadian target included Corus, Bell Media, YouTube, Popsugar, Bustle, Refinery29, Adcolony and Vevo to name a few.
Turbo Tax 2018 - Brand Campaign
As a resident / Intern on the Turbo Tax team I learned a lot when helping plan the 2018 campaign. My favorite part was that I was able to give my thoughts and ideas when it came to reaching the Latinx audience. For example doing something with el chupacabra or la llorona, which went live!
Chiquita Banana Sun - Brand Campaign
This was probably one of the funnest campaigns I put my small part into as an intern. In 2017 there was an eclipse across the country, my job was to send Chiquita ties to all the news anchors where the eclipse was going to be in hopes that they would wear them, well they did! This campaign also received Media plan of the year for the $5-10M budget.
Chiquita Banana - Social
During my brief time on Chiquita I was able to help run a number of social campaigns focused on product. Using Facebook/Instagram, Twitter, Pinterest.
Data Analytics
Analytics:
P&G Internal Audit: Collaborate with finance to make sure our campaign performances matched our cost (AKA Proof of Performance) for both Digital and TV campaigns for Old spice and Secret.
P&G Competitor Media spend pulled via Nielsen Ad Intel. I had to pivot and sort through data + analyze the data and share with the team. The spend was pulled by product, brand and target audiences.
Post-Campaigns results (Impressions, spend, CPM, CPC, MOAT view ability, Nielsen on-target performance)
Get Smarts:
I lead get smarts and competitive audits for all major pitches. The research helps the teams get informed about the clients business, their industry and help take a smarter approach at pitching for their business.